Amul has an answer for you if you are planning to kick start your own business or invest in one. You can take up an Amul franchisee quite easily. The franchise owner does not have to pay any royalty or share any revenue with the company, according to the Amul website. For setting up the shop the interested person would have to invest something in between Rs 1.5 lakh to Rs 6 lakh. The owner can make from Rs 5 lakh to Rs 10 lakh per month, as estimated by the company.
Types of franchisee
Amul Railway Parlour or an Amul Kiosk, one could go for Amul Preferred Outlet. 100-150 sq ft in the area the shop will have to be. The estimated investment required is around Rs 2 lakh, for the abovementioned types of the franchisee. Rs 25,000 are non-refundable brand security, out of that. Rs 70,000 types of equipment will cost around.
An owner of these formats would command 2.5% on pouch milk, 10% on milk products, and 20% on ice cream, as the owner earns in commission on MRPs of Amul products.
Amul Ice Cream Scooping Parlour will need to be 300 sq ft in area, the other type of franchisee that one could opt for.
Up to Rs 6 lakh, approximately investment in this type of format could go. In this type, Rs 50,000 is the non-refundable brand security. The types of equipment cost amount to Rs 1, 50,000. As mentioned on the website, all freezers must be Amul branded.
As per commission, sundaes, floats, shakes, pizzas, sandwiches, garlic bread, and hot chocolate drink, owners will get 50% on recipe-based ice cream scoops. While other products will be sold with margins of 10% and pre-packed ice creams would fetch the owner 20%.
At the franchisee, Amul wholesale dealers will supply stocks. Exclusive consumer offers, store inauguration supports, equipment purchase supports, and free brand signage, according to the website, the company also provides additional retail margins. It will be offered a subsidy.
By the franchisee from its gross retail margin and recurring expenses such as employee cost, electricity fee, and shop rental would be cashed out.
The kind of investment
For Amul Outlet, one has to invest about Rs 2 lakhs, Amul Railway Parlor or Amul Kiosk. Out of this, Rs 1 lakh is spent on renovation and 75,000 rupees is spent on equipment, Rs 25,000 is non-refundable brand security and Amul offers various types of franchisees.
Amul Ice Cream Scooping Parlor- there is an investment of Rs 5 lakh, for the second franchisee. Renovations Rs 4 lakh, Rs 1.5 lakh for equipment, it includes brand security 50,000.