For everyone having one’s own business is the ultimate dream. Take it to new heights and it gives you the luxury to build and grow something. All aspects of your work and career also give you the power to control. It requires immense brainwork – from what business to venture into, there are various things one has to be aware of first, to the pros and cons of the industry, but starting a business is not a cakewalk. Hence, in the form an opening an Amul Parlour franchise we bring you this article to discuss a possible business opportunity.
Every household uses Amul products such as butter, curd, milk, etc; Amul is a mass brand in India because the brand name holds a lot of value. Marketing your products means that you will not even have to go overboard. Your marketing costs can be low since there is already a demand for the brand’s premium products.
Secondly, you do not have to share any margin of your profits with the franchise because Amul does not charge any royalty fee.
The brand provides full support in setting up the Amul Parlour franchise. They help with designing the parlour and the construction and they help in researching and finding the ideal location for the Amul parlour. What products to stock for your location and they also help with the business strategy planning initial launch events and providing free billboards. Amul helps with marketing too because all parlour equipment is referred and brought as well.
For opening an Amul Outlet franchise what is the profitability?
An average turnover from Rs 5 lakh to Rs 10 lakh in a month, the official Amul website states that. Seen across all Amul Outlet franchises this means that this is the average turnover sale. But in reality, from Rs 1 lakh to Rs 20 lakh your monthly turnover could be anywhere. From your profit margin, this monthly turnover is different.
Therefore, for both dairy and frozen products, then your profits can range between Rs 60,000 to 1.2 lakh if we assume that you make a monthly sale of Rs 5 lakh in your Amul Parlour franchise. For such outlets, you can go up to 20% profit margin, this is a hypothetical situation of an Amul Parlour in an ideal location. Where you make fresh recipes and services to customers, your profit margin can go as high as 50%, but in the case of having an ice cream parlour and you will also have to pay the parlour’s rent, electricity, manpower salary, etc.